2+ day, 18+ hour ago   (1117+ words) With so much doom and gloom about it can be easy to overlook economic success stories and, where retail is concerned, sports and energy drinks are an irrepressible category. Data bears this out: around £3bn worth of sports and energy drinks…...

3+ day, 7+ hour ago   (615+ words) Drinking coffee before exercise may help improve endurance and reduce feelings of fatigue, according to a new study. The effect was relatively clear in sports requiring sustained effort over long periods, such as running and cycling. Researchers found, however, that…...

3+ day, 23+ hour ago   (76+ words) For athletes hunting for a legal edge in the final minutes before competition, caffeine has long been the go-to molecule. But swallowing a capsule an hour before the gun goes off is not always practical, and now a sweeping new…...

4+ day, 5+ hour ago   (330+ words) News September 9, 2026 Spanish consumer group FACUA has filed a complaint over Madring's ban on spectators bringing their own food and drinks into this weekend's Spanish Grand Prix. The complaint was submitted to Spain's Ministry of Social Rights, Consumer Affairs and…...

1+ week, 3+ day ago   (337+ words) Last month, a coalition of physicians launched a public pressure campaign against the Big 12’s recent $20 million-per-year patch sponsorship agreement with Monster Energy, which received an international unveiling Aug. 29 when TCU’s football team played North Carolina at the Aer Lingus…...

1+ week, 3+ day ago   (307+ words) American beverage company, Celsius has partnered with the Nike After Dark Tour Sydney as its official energy drink partner for the first time. The partnership will see more than 7,500 runners at the sold-out 21K event bring its LIVE FIT lifestyle to…...

1+ week, 5+ day ago   (571+ words) Comunicaffe International CELSIUS named Official Energy Drink Sponsor of ESPN’s College GameDay in new multi-year agreement Share your coffee stories with us by writing to email protected. New York, NY – Ahead of the 2026-27 college football season, Celsius, Disney…...

1+ week, 5+ day ago   (67+ words) CELSIUS Has Became the Official Energy Drink of College Gameday Celsius Expands Its LIVE. FIT. GO. Platform Across Europe C4 Energy is the Official Energy Drink Partner of NBA Europe CELSIUS Spritz Vibe Summer Edition Transports Taste Buds to Italy CELSIUS…...

1+ week, 6+ day ago   (123+ words) CELSIUS signs on as ESPN College GameDay's first-ever energy drink sponsor, bringing CELSIUS into the heart of college football Saturdays and giving fans a new way to get in the College GameDay spirit ESPN's College GameDay airs live on Saturday…...

2+ week, 13+ hour ago   (496+ words) The fitness world is buzzing with the news that Celsius the popular energy drink brand, has partnered with ATHX Games the UK’s rapidly growing hybrid fitness competition series. This collaboration, which kicked off at the ATHX Birmingham event on 22–23 August…...