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News
Former owner of local golf belt maker J.T. Spencer is back with new brand, Mobjak
1+ day, 20+ hour ago (912+ words) Jackie DiBartolomeo September 11, 2026 0 Steve DeWalle is the founder and owner of Mobjak. (Images courtesy Mobjak) Steve DeWalle is back in the belt business. The former owner of locally based golf belt company J.T. Spencer has recently launched a new brand called…...
Adidas Extends Footwear, Apparel Sponsorship of Overtime Elite High School Basketball Leagues
2+ day, 8+ hour ago (288+ words) Adidas is hoping to gain further access to rising athletes by expanding its presence in high school-level sports. In a new multi-year extension, the Three Stripes will continue as the exclusive apparel and footwear sponsor of Overtime Elite (OTE), a…...
“Simplify to amplify”: Under Armour’s race to win runners
2+ day, 11+ hour ago (1455+ words) The brand calls its running strategy “simplify to amplify”. What that means in practice: a smaller range of models, deeper development on each, what athlete feedback changed in the Velociti Elite 3, and why good product alone no longer reaches the…...
All We Hear is Purple: A View Ahead
2+ day, 13+ hour ago (74+ words) UW Dawg Pound Welcome to the latest episode of AWHIP — a wrap-up of the Apple Cup and more! The Week 01 Apple Cup revealed both the strengths, and areas of concern for the 2026 Huskies. Join Aaron Sieverkropp, Coach B, and host…...
Puma SE Snags Nike Veteran Steve Cecchini to Lead Sports Marketing
3+ day, 13+ hour ago (145+ words) Puma SE has appointed Steve Cecchini, formerly at Nike, as its new senior vice president, sports marketing, effective October 1, 2026. He will report directly to Puma CEO Arthur Hoeld. In his new role, Cecchini will further develop Puma’s sports marketing organization,…...
Puma strengthens sports marketing with appointment of Steve Cecchini
3+ day, 16+ hour ago (268+ words) Fashion United - Puma strengthens sports marketing with appointment of Steve Cecchini Puma has appointed Steve Cecchini as senior vice president of sports marketing. He will take up his new position on October 1, 2026, and will report directly to CEO Arthur Höld,…...
Under Armour and Colenso BBDO’s ‘Commit’ platform launches across Asia-Pacific with 28 athletes and K-pop band BOYNEXTDOOR
4+ day, 26+ min ago (338+ words) We know that what draws people back to the track, the court, the gym and the field goes far beyond the results. It’s about all you discover when you keep turning up – from the first breath of cold air at…...
Under Armour and Colenso BBDO Launch 'Commit' Across APAC
3+ day, 21+ hour ago (277+ words) Under Armour has partnered with Colenso BBDO to launch ‘Commit,’ a new brand platform across Asia-Pacific. The launch work features 28 athletes across film, print, social and digital out-of-home, with Colenso BBDO partnering with OMD APAC on the media strategy and…...
POC Men's Motion Air MTB shorts | off
6+ day, 16+ hour ago (938+ words) The waist adjusters could be neater and lower-profile What the scores mean Good scores are more common than bad, because fortunately good products are more common than bad. This review contains links to retailers. Purchases made after clicking on those…...
India And Decathlon Explore Deeper Collaboration In Performance Textiles And Sportswear Innovation
6+ day, 12+ hour ago (489+ words) IFAB MEDIA NEELAM SHAMI RAO MINISTRY OF TEXTILES GOVERNMENT OF INDIA DECATHLON DECATHLON SPORTSLAB LILLE FRANCE INDIA-FRANCE COLLABORATION SPORTSWEAR PERFORMANCE TEXTILES TECHNICAL TEXTILES SPORTSWEAR INNOVATION SPORTS TECHNOLOGY BIOMECHANICS BODY MORP NATIONAL By IFAB MEDIA - NEWS BUREAU - September 6, 2026 | 116 4 minutes read Secretary…...