2+ day, 14+ hour ago   (269+ words) Although K-Swiss doesn't have a formal deal with Tiafoe, he has been wearing the brand's shoes on court. In one of the U.S. Open’s most anticipated matches, Frances Tiafoe and Ben Shelton will hit the court at Arthur Ashe Stadium on…...

3+ day, 18+ hour ago   (288+ words) Adidas is hoping to gain further access to rising athletes by expanding its presence in high school-level sports. In a new multi-year extension, the Three Stripes will continue as the exclusive apparel and footwear sponsor of Overtime Elite (OTE), a…...

1+ mon, 17+ hour ago   (263+ words) The streetwear-inspired golf brand will join the company's Sports, Luxury and Emerging Brands division run by Andrew Berg. Centric Brands continues to add to its portfolio. Shortly after buying a stake in the John Elliott brand, the New York-based brand…...

1+ mon, 23+ hour ago   (232+ words) The sports company has been a partner for the wrestler and actor's Project Rock brand for the past decade. Dwayne “The Rock” Johnson is ready to go it alone. After a decade-long partnership with Under Armour, the professional wrestler-turned-actor is…...

1+ mon, 3+ week ago   (568+ words) The soccer star and World Cup champion signed a five-year deal to become a global ambassador for the company in January. Hollywood couldn’t have scripted it any better. That’s the thinking of the team at American Eagle, which had the…...

2+ mon, 1+ week ago   (540+ words) Analysts see first half growth for Adidas from strong brand heat and healthy product pipeline amid World Cup fever, but second half growth could slow. World Cup fever is giving Adidas strong global momentum ahead of the the German brand’s…...

2+ mon, 2+ week ago   (249+ words) Harry Nuriev's studio teamed up with Home of Football NYC and art collective Air Afrique for an exhibit that will be on display at High Line Nine in New York City until July 19. KICK OFF: Designer Harry Nuriev’s Crosby Studios…...

2+ mon, 2+ week ago   (224+ words) Pressure continues in the outdoor sector as 303 Boards is the latest chain to file for bankruptcy protection. The outdoor retail sector continues to reset following a boom and bust cycle. The filing follows that of boating retailer West Marine, paddle…...

2+ mon, 3+ week ago   (283+ words) The athletic brand has promoted 26-year Brooks veteran Marc Misiewicz to vice president of U.S. wholesale. Brooks Running wants to cement its positioning in the performance running sector. The running brand in May posted its best first quarter in brand history…...

3+ mon, 4+ day ago   (384+ words) The brand signed the 18-year-old from FC Barcelona and the Spain National Team as a global ambassador in January. American Eagle is tapping into soccer fever by unveiling a new advertising campaign with its global ambassador Lamine Yamal. The 18-year-old…...