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businessinsider.com > power-hours-outside-ceo-founder-robin-thurston-2026-8

I'm the CEO of Outside. I bring my bike on flights, drink ketones every day, and tell my staff to get off Zoom.

3+ week, 1+ day ago   (1215+ words) This is an as-told-to essay based on a conversation with Robin Thurston, the 54-year-old founder and CEO of Outside Interactive, based in Boulder, Colorado. The following has been edited for length and clarity. I grew up in Colorado, and I've…...